INTRODUCTION

Over the years, thousands of savvy Filipino shoppers found their way towards Rusty Lopez boutiques nationwide. Even balikbayans make it a point to include Rusty Lopez in their itinerary. No wonder because one discovers there is no need to navigate farther to find the desired footwear, clothing or accessory. The wide spectrum of shoppers is answered with Rusty Lopez’s wide range of footwear, clothing and accessories assured to fit your budget, answer your needs, satisfy your taste and last for a long time.

Rusty Lopez brand enjoys the trust and loyalty of the market having been an established name since 1977. Even with the growing population at an annual rate of over two percent, the Philippines is a compelling market for manufacturers of footwear and Rusty Lopez is blessed to be a pioneer and continues to be one.

Rusty Lopez is a proud member of the Philippine Footwear Federation Incorporated or PFFI.

HISTORY

In 1977, Lolito Lopez opened a shoe store by the name of Centropell, in the Cubao Shoe Expo. Almost three decades later, the tandem of Lolito and wife Lily has blossomed and now sit at the helm of a shoe business empire that is renowned for its commitment to the development, manufacturing and marketing of quality, authentic and affordable footwear under the following brands: CENTROPELLE, RUSS and RUSTY LOPEZ.

Building on the success of Centropell, the Lopezes positioned Rusty Lopez as the brand name that rivaled the best of what the local shoe industry has to offer. The popularity of the Rusty Lopez brand eventually exceeded the expectations of the holding companies and as a result, holds one of the biggest market shares within the entire local shoe industry. Maritalia Manufacturing Incorporated, which was established on December 17, 1996 and became the official manufacturing arm of the company. It is through the joint efforts of Filipino and Italian shoemakers that Maritelia was born. To give pride and honor to this collaboration, the name "Maritalia" was created by combining Marikina and Italy, "MARI" (Marikina) and "ITALIA" (Italy) thus, forming the word "Maritalia". Today, MARITALIA sits on a one-hectare property on E. Rodriguez Avenue in Sto. Niño, Marikina City. It houses state-of-the-art imported equipment from Italy specifically designed for mass shoe production. Operating at full capacity with 300 workers, Maritalia can produce as many as 24,000 pairs of shoes in a month.

THE PRODUCTS

There is a Rusty Lopez for each and every member of the family. The wide range of merchandise will definitely not leave any member of the family empty handed. The men's footwear line consists of casual, formal and athletic while the women's line consists of formal and casual. Complete your outfit and worry no more with Rusty Lopez apparel and accessories. From casual to formal, from outdoor to corporate, you'll surely find what you need. Oh and don't forget the children because there's Rusty Lopez kids too! Rusty Lopez kids have a variety of footwear for the young ones including the basics such as school and casual as well as sporty and formal footwear.

Each brand under the Rusty Lopez group of companies caters to a particular market to assure that the needs of the market are met. Varied, all-around, and for everyone, that's what Rusty Lopez is. Men's, Ladies, Kids, Footwear, Apparel and Accessories, there's always a good find in Rusty Lopez.

What is hybrid business?

The term “Hybrid company” is used for a company whose responsibility is limited by its members’ guarantees and amount of contributed capital. There are two types of members in a hybrid company: Shareholders and Warrantors. The first category of members is known. The second category of members is not in the public domain, although many sport clubs or societies in particular are limited companies determined by guarantees of their members, and new members joining these companies become warrantors .Hybrid businesses are companies that may be classified in more than one type of business. A restaurant, for example, combines ingredients in making a fine meal (manufacturing), sells a cold bottle of wine (merchandising), and fills customer orders (service).

Nonetheless, these companies may be classified according to their major business interest. In that case, restaurants are more of the service type – they provide dining services.

Through this kind of business employees and chief directors depends on their works and knowledge. Also helps each others from the services they make.Usually the structure of the company works as follows. Every produced share gives its owner the right to one vote but does not give the right to dividends, either in participation in capital or company profit. The members-warrantors may not vote, but are allowed to participate in the profit and capital of the company. So, shareholders have control but warrantors receive all the profit. The shares can be produced in the name of the professional manager, who acts as a trustee. However in contrast to regular shareholders, the trustee does not make any profit from his shares. All financial profit is shared between the warrantors.

Advantages of Hybrid Organizational Structures

A business can choose from a vast array of potential organizational structures. Lateral organizations, top-down organizations and other types of organizational structures can all be combined into a hybrid structure. The World Bank defines a hybrid organizational structure as one in which more than one organizational design is used. This allows a company more flexibility in distributing work and assigning job roles. It can be especially beneficial in small business, where there are fewer employees to manage daily operations. The organizational structure of a business often dictates the chain of command and responsibility within a company or group. Organizational design can designate the number of reporting relationships, management level depth and the allocation of responsibilities and duties. Hybrid organizational structures combine two or more traditional organizational design formats based on strategy and business needs. Organizational formats that you can combine include simple, functional, geographic and matrix, according to the World Bank.

Organizations with too many layers of management, reporting or decision making can decrease the speed of business progress and can make a company uncompetitive. You can streamline your business by using a hybrid organizational structure to interject a chain of command that maximizes speed and efficiency, while adding extra management oversight where needed. For example, you may need a functional organizational structure for accounting or finance personnel to maintain checks and balances, and a geographic structure to provide support and product customization for different continents.

Multinational corporations, mergers and multiple business units can make management cumbersome and difficult. Dividing management responsibilities by logical business divisions based on the type and function of each portion of the business can minimize the complexity. Managers will be responsible for decisions, reporting and goal setting based on their areas of expertise, which can lead to more precision and potential business advancement.

Your business can adapt to competition, political differences and cultural variations by combining organizational structures. Combining a simple organizational structure at the parent or home office environment with a customer, geographic or product-related structure can focus employee resources on the area or customers they serve, while minimizing unnecessary management levels. Hybrid combinations that rely on self-contained units can act like a small, nimble company when addressing risk, competition and business changes.

Hybrid organizational designs allow you to tailor your business reporting and duty structure to the needs of your business. For example, if you have multiple product lines, you may find combining a product and geographic organizational structure allows you to move employees and resources quickly based on changing customer demand. Tying your organizational structure to your product causes your employees to focus on the support and advancement of each individual product you offer. Adding a geographic component to your organizational structure can tailor offers, marketing and services based on differences in customer price points, packaging and product needs. The dual focus may help you better meet customer needs and, in turn, increase your profits.